An appraisal of strategic communications and their role in crisis diplomacy: A study of digital media campaigns in Kaduna State
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- NGN 5000
Background of the Study:
Strategic communications are increasingly critical in managing crises and shaping diplomatic responses. In Kaduna State, digital media campaigns have emerged as powerful tools in crisis diplomacy, enabling rapid dissemination of information, countering misinformation, and mobilizing public support during emergencies (Ibrahim, 2023). This study investigates how strategic digital communications influence crisis management and diplomatic negotiations by examining recent digital media campaigns. The research explores the integration of social media, online news platforms, and mobile technology in crisis response strategies. It analyzes the effectiveness of these campaigns in building public trust, enhancing transparency, and facilitating dialogue between government agencies and affected communities. By drawing on case studies, content analysis, and stakeholder interviews, the study assesses the role of digital media in crisis diplomacy and its impact on policy outcomes. The findings highlight both the opportunities and challenges presented by digital communications, including issues related to credibility, information overload, and cybersecurity (Chukwu, 2024). This comprehensive evaluation provides insights into the evolving landscape of crisis diplomacy in the digital age.
Statement of the problem:
Despite the potential of digital media campaigns to enhance crisis diplomacy, Kaduna State faces significant challenges in executing effective strategic communications. Inconsistent messaging, fragmented digital platforms, and the rapid spread of misinformation can undermine crisis management efforts (Okafor, 2023). This study seeks to identify these obstacles and evaluate how digital media can be optimized to improve crisis diplomacy and support effective policy responses during emergencies.
Objectives of the Study:
To evaluate the role of digital media campaigns in crisis diplomacy in Kaduna State.
To identify challenges affecting the effectiveness of strategic communications during crises.
To recommend strategies for enhancing digital media use in crisis management.
Research questions:
How do digital media campaigns influence crisis diplomacy in Kaduna State?
What are the major challenges in implementing strategic communications during crises?
How can digital media be optimized to improve crisis management and diplomatic outcomes?
Significance of the Study:
This study is significant as it explores the intersection of digital media and crisis diplomacy. The findings will assist policymakers and communication strategists in refining digital outreach during emergencies, thereby enhancing the effectiveness of crisis management and promoting public trust (Ellis, 2024).
Scope and Limitations of the Study:
Limited to the topic only.
Definitions of terms
Strategic Communications: Coordinated communication efforts designed to achieve specific diplomatic or policy objectives.
Crisis Diplomacy: The use of diplomatic measures to manage and resolve crises.
Digital Media Campaigns: Organized efforts using digital platforms to disseminate information and influence public opinion.
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